Musk announces more expensive subscription for Twitter without ads | Aici

Twitter CEO Elon Musk announced in a series of tweets on Saturday that the company’s subscription service will show users fewer ads, including an ad-free tier.

The announcement comes as the social network has faced significant economic uncertainty since Musk took over in October.

“The ads on Twitter are too frequent and too big. We are taking measures to deal with both in the coming weeks,” said Musk published on the Twitter account of Saturday.

And for those who choose it, “there will be a more expensive subscription that allows zero ads,” Musk added.

This would be a major change in the business model from Twitter, which relied on targeted advertising for revenue, before launching a paid subscription service in mid-December.

But advertising has become a question mark for Twitter lately, after Musk fired half of the company’s more than 7,500 employees late last year. The move has raised concerns that the company lacks sufficient staff to coordinate content with governments and advertisers.

Musk said his strategy is to reduce costs while increasing revenue, and a new subscription service called Twitter Blue, which provides users with the sought-after blue certification mark for a fee, will help achieve that. that purpose.

The service costs $11 a month in the US and is available for Apple’s iOS and Google’s Android mobile operating systems, according to a page on the company’s website.

Online subscriptions are also available for $8 per month or, at a discount, $84 per year.

Twitter Blue is available in the United States, Canada, Great Britain, New Zealand, Australia and Japan.

Musk’s Twitter has been wracked by chaos, with mass layoffs, the return of banned accounts and the suspension of journalists critical of the South African-born billionaire.

Musk’s takeover has also seen a surge in racist or hateful tweets, drawing attention from observers and driving away major advertisers, a major source of Twitter revenue.

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